Healthcare decisions are rarely simple – and they’re almost never made casually. Whether driven by symptoms, diagnoses, referrals, caregiving responsibilities, or uncertainty around coverage, patients and families are navigating complex and emotional decisions when choosing care.

In this upcoming Marketing Summit, Seven Mountains Media has partnered with Borrell Associates, a nationally recognized leader in local media research, to explore how patients actually find, evaluate, and choose healthcare providers during moments of uncertainty. Through research-backed insights into patient behavior, trust signals, and media effectiveness, this session will examine how visibility, credibility, and clear communication influence patient decision-making.

Designed for hospitals, independent practices, specialty providers, and healthcare organizations across the care continuum, this educational session connects research with practical marketing guidance to help providers support access to care, build patient confidence, and show up responsibly when it matters most.